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SUPERBOWL 2017 COMMERCIALS: MY TOP MEANINGFUL FEEL GOODS!

Millions of Americans tuned into the Superbowl this past weekend, it is one of the greatest events of the year and for a non-sports person like myself, the “Superbowl magic” takes over  and makes me watch.  But I am not even going to sit here and lie to you guys though, I fell asleep right before the Patriots started making a comeback.  Yup, you can definitely judge me and I cannot be mad at that.

Anyway, in honor of one my favorite parts of the super bowl, the commercials,  this will be a post about my favorite ones that I like to call: “meaningful feel goods”.  With everything going on in our country now days, I opted for the ones that weren’t too heavy but that had, I believe, powerful meanings and they made me feel good (hence the title). If you caught them too, good for you but if you didn’t, enjoy!

    1. A 10 Haircaire: In for 4 years of bad hair (sorry, this made me laugh). To me, this wasn’t only about hair, it was about inclusion.  Loved it!
    2. Audi: Father- Daughter. “Equal Work, Equal Pay”
    3. Avocados from Mexico #Avosecrets. My thoughts: basically, no wall.
    4. Airbnb: (We accept). More Inclusion!

Honestly, there were many others that I also enjoyed. I doted on the Nintendo one because the girl had this beautiful natural curly hair and I am a Nintendo fan. I actually own the old school Nintendo that was re-released (judge me not!).  Another good one was the 84 Lumber with the mother and daughter making that journey towards the Mexican border. This ad highlighted, to me, the determination, resilience and strength of the immigrant. This is something that my family and I can relate to because we are immigrants ourselves. After googling 84 Lumber though, I purposely decided  not to place this in my top list because I found some “interesting” facts *side eye*.

Moving on, it is clear that current political events are  affecting many areas in our country, including our super bowl commercials. Whether these companies created these ads  because they truly believe in them or just to draw in customers, it is interesting to see many of them taking clear stands on current issues.  I take my hat off to them because despite the risk of loosing customers that may not agree,  they invested  in compelling, true,  feel good and sometimes comical advertising.  So, my message to these companies is: Know that  if there is ever a time that I need what you sell, I will buy. 

To my readers, if you enjoy Superbowl commercials as much as I do, I hope you enjoyed these.

 

BIG HAIR, DON’T CARE

Art done by my cousin, Nicolle Isajar. Instagram Nicolleisajar

For the most part, as women and young girls we can all agree that our hair is important to us right? We care about its look and ultimately if it looks good, we feel good.

My hair was definitely a major part of my self-esteem growing up, maybe a little too much. I remember one morning my pre-teen self was sitting cross legged on my bedroom floor, looking in the mirror examining my hair. I had combed through my coils to stretch it out with the hopes that it would somehow loose its natural texture and transform into a silky smooth mane.  Well, that did not happen and my hair just got bigger. I recall being extremely agitated and upset at my big puffy hair, so I found some scissors and–you guessed right–started to cut away in an attempt to remove the “fluff”. Nevertheless, my mother found me and screamed “Como se le ocurre!!”.  I was un-phased by her reaction though,  because at that moment I wanted different hair, I wanted “pretty” smooth, long hair.

The present me thinks back on this and knows that my hair was not the problem. The standard of beauty showcased by society and the media was the issue. The ingrained ideals that straight, long hair is prettier was also one of the main culprits and the conversation around  “good” and “bad” hair definitely penetrated my pre-teen brain.

The truth is that if I could talk to myself back then, I would show up with my ‘Big Hair, Don’t Care’ attitude in all of its glory.  I would tell me how much I presently love my type 3 spirally curly hair. I would emphasize that my hair is a part of my identity and a representation of my roots. I would beg myself not to waste time trying to live up to standards of beauty that were created to cripple me and lock me into a box. Most importantly, I would repeat  over and over that ‘God made no mistakes when he created every inch of me, including my hair!’

Overall, what I am trying to say in all my rambling is,  don’t believe the hype behind any “standard of beauty” fed to us in spoon fulls daily by the media and society. Be your own standard of beauty. Embrace you and your natural curly, kinky, fro, wavy  or whatever hair and don’t care because in the end, that is what beauty is about.